TikTok Outpaces YouTube Among Kids and Teen
- 08 Feb 2023
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TikTok is continuing to dominate the social media landscape among kids and teens in the latest annual review of their app usage. According to the review, TikTok has seen an increase in its daily average usage since June 2020, and it has easily surpassed YouTube as the app of choice for the younger demographic.
This trend of TikTok’s increased usage is not just limited to the United States, as the app is gaining popularity all over the world. It is especially popular among ages 4 to 18, and it is not just limited to the United States. Despite its competitors, TikTok remains the most popular app on the market for this demographic.
The most recent study of the app's usage among this age group found that TikTok users spend an average of 45 minutes on the app each day, with YouTube coming in at just under 40 minutes. This is a significant increase from the previous study, which found that YouTube was still the leading app for this age group.
It appears that TikTok's success lies in its ability to offer users a platform to express themselves in a creative way. In addition to its short-form video creation tools, the app also features popular challenges, music, and more. This has allowed users to create content that is both entertaining and creative.
As the popularity of TikTok continues to grow, it is clear that the app is here to stay. While YouTube still remains popular among young people, it is clear that TikTok is the go-to app for those looking for a creative outlet. It will be interesting to see how the app’s usage continues to evolve in the coming years.