Randy Pitchford Reflects on Digital Storefront Competition and the Future of PC Gaming
- 23 Aug 2024
In the realm of gaming, Randy Pitchford has shared his thoughts regarding the ongoing competition between digital storefronts and the impact on consumer preferences. He highlights that the focus for gamers tends to be more on the games themselves rather than the platforms selling them.
Nonetheless, he expresses a desire for competitors of Steam to avoid actions that may harm their own prospects. Pitchford reflects on his earlier assertion that the Epic Game Store could lead to Steam becoming obsolete, admitting that his expectations for Epic's advancements might have been overly hopeful. He observes that many rivals with favorable conditions for developers still struggle, pointing out that this presents an opportunity for disruption in the digital market.
He acknowledges that had Epic capitalized on its competitive edge, the landscape might be quite different today; however, that didn't happen. Steam continues to dominate despite earning a substantial percentage from sales. He points out that the sales figures for Borderlands 3 and Tiny Tina's Wonderlands exemplify that consumers prioritize the games over where they purchase them.
Yet, the tendency within the industry seems to favor maintaining Steam's current stronghold rather than embracing alternatives that might be better for developers and publishers. Pitchford notes the paradox of potential innovation in the PC gaming sector, which remains unrealized due to the reluctance of companies to take the necessary risks. Although Pitchford’s earlier remarks may have waned in relevance, they have resurfaced amid discussions about Borderlands 4's upcoming launch on Steam.
He admits a personal conflict as both a loyal Steam user and a proponent of a more developer-friendly platform. Although initially, Borderlands 3 and Wonderlands validated his aspirations for Epic's storefront, he realizes that his long-term hopes were overly optimistic. As he looks to the future, Pitchford confirms continued support for Steam, emphasizing the commitment to that platform for every PC game launched since Steam's inception.
He wishes for Epic to persist in its efforts to improve and innovate their store, suggesting that new initiatives and exclusive titles will be vital for Epic's success in gaining traction. In conjunction with these developments, Tim Sweeney has commented on Fortnite's struggles, indicating that Epic Games may have suffered significant financial losses due to the game's unavailability on the iPhone for the past four years.